During the early ’90s Trikaya Grey was the undisputed king of advertising in India. Their work, which was predominantly print driven was envied and looked forward to. The agency was the most sought after at that time with stalwarts like Chris D’Rozario, Alok Nanda, Vikas Gaitonde, Preeti-Vyas Gyanetti, Viru Hiremath being associated with the agency. And being led by the legendary Ravi Gupta.
Their print campaign for Mauritius Tourism was one of the most talked about (and successful). It helped an unknown destination to become one of the most sought after destinations for Indian tourists.
Advertisement
Like this:
One blogger likes this post.
Where’s the Frederick Forsythe ad? Get Jennifer (Alok’s secretary) to fish it out and email you the jpeg.